Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly
The collaborative economy, which is based on sharing goods and services, has allowed companies to take latent resources and organize them into booming businesses. Startups no longer have to develop their own, proprietary systems and software; instead, they are able to integrate with other companies and save time and money in the process. Companies such
What’s the fastest way to get your business from where it is now to where you want it to be? You need to focus on only what will deliver the most value. How can you do that? The Lean Action Plan will show you how to make it happen.
On the heels of its acquisition by Twitter, TellApart chief executive Josh McFarland shares how he grew the company from $7M to $100M in revenue. Greymatter- "From $7M to $100M in 3 Steps" from Greylock Partners Great insights for startups raising money.
Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of Supply), and Aubrie Pagano (Bow & Drape) for Retail & Ecommerce. Ted Gonder (MoneyThink) for Finance. Chris Haid (NVBots) for Manufacturing & Industry. Minhaj Chowdhury (Drinkwell), Emily Núñez
This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.
Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the train to the office. When I arrive I realize that I used my keyboard and mouse at an event and
I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or whatever – but in my case I need to drink my own Kool Aid. The fact is the content