Digital Strategy Series: Going Digital in a Downturn

The outlook for nearly every sector of the economy has been dampened by the waves of banking and energy industry crises that have crashed on shores across the globe. The digital economy is still small relative to other industries and relative to the marketing budgets that point to broadcast and print. As marketers consider their options for 2009, what effects will the economy have on their budgets – and specifically on the digital channel?

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