When to Start Using Paid Ads

Google keeps sending out $100 Adwords coupons. Hootsuite giving away Twitter sponsored post credits. Facebook and LinkedIn Ads look oh so tempting. Lots of people ask us when to start using paid ads. That depends partly on your budget. With most entry level paid ads you pay per click any where between $.50 and $3.00 or more,

Continue Reading

5 LinkedIn tools for B2B marketing

Is your business getting the most out of LinkedIn tools? – 5 tools for success. When it comes to lead generation, LinkedIn is king.

Facebook may have more users. And people may be more active on Twitter. But, when it comes to lead generation, LinkedIn is king. LinkedIn is the richest online social terrain to build out new business. Users spend 17 minutes a month browsing the “world’s most professional network”, and they aren’t using that time to sneak a peak at their managing directors new profile picture.

LinkedIn was found to have a 277% higher visitor-to-lead conversion rate than Facebook and Twitter (via HubSpot). Maybe it’s time you start taking note of all useful tools LinkedIn offers.

Continue Reading

Creating effective landing pages for social lead generation

Social media marketing and social lead generation are the most effective ways to drive visitors and potential customers to your site. However, you can only take advantage of these visitors if you have an effective landing page. An effective landing page will make your whole marketing campaign come together and click.

Continue Reading