The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks. The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
Small multi-disciplinary teams are proven to build the best web experiences. Agency segmentation of creative, media, marketing, technology often makes it impossible to build effective online solutions. It appears the trend is continuing in the wrong direction with agencies outsourcing technology. This means that creative and marketing think up the next great Flash microsite and
I’ve got plenty of slide show sites, social video sites but how do I publish my video and slide show in synch? Omnisio launched last week and allows you to combine video from social sharing sites like YouTube and either upload a PDF of your PPT or point to a SlideShare and synch up your
Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world. Learn more about the book, download an excerpt. Profile Tool: Forrester’s
OpenX is a free ad server for web publishers manage online advertising. It allows you to control your ad inventory, when and where ads appear, select ads based on page properties like keywords, meta and content, and select based on visitor attributes like where they are from and other user data. Ads can come from
The market for Internet video is exploding. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early
I had the opportunity to run a workshop on Web 2.0 and Social Media at for the graduate Marketing Promotion and Communication class at Bentley in Waltham, MA yesterday. This was my first time on the Bentley campus, on a warm and sunny Spring afternoon, beautiful college. The first part of the course was all