How inbound marketing and HubSpot will change the way you think about marketing (2 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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Speed Up Innovation with Crowdsourcing

The term ‘feature rich’ and ‘experience poor’ is often cited when comparing products like Microsoft Word to Flickr. Most consumers use about 5% of the features available in Microsoft Word. Flickr, the photo sharing site, actually started as a multi-user game. The photo sharing they introduced was so well liked by their users that they realized they were on to something and Flickr was born.

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