As we hurdle into the new millenium we increasingly hear about email becoming obsolete. Enterprise chatting, enterprise social networks and collaboration tools, and of course everyday social media and microblogging all purportedly pose an imminent risk to the (seemingly) old fashioned practice of sending an email.
We see famous brands stress on the importance of social media marketing and work hard to maintain their on-line presence every day. But have you ever paid attention to the mistakes that many of these brands are making on social networks day after day? The truth is that when it comes to social media marketing,
Many are calling the introduction of this new “want” button on Facebook a bad idea, Forbes even called it a scary idea. But, is it really that scary? I think it’s time to be honest and admit that we all have made purchases through Facebook at least a few times. The presence of retailers is
Aericon CEO Dean Whitney always likes to share a favorite quote of his with clients: “Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active.” — Neurobiologist Steven Rose In other words: A picture is worth a thousands words.
If you’re like most people, the first thing you do each morning is silence that annoying “beep beep” noise coming from your alarm clock. The next thing you do, without fail, will be something that you will continue to do throughout the entirety of your day. You will check your email, likely from your mobile
This is the beginning of the end. It’s the end of pretending that all those “likes”, “tweets”, and time spent supporting social activity actually resulted in conversion and sales. And it’s the beginning of actually knowing if your social investments are driving conversion.
Don’t get the wrong idea. We aren’t advocating trickery. What we’re suggesting you do is up the professionalism of your small business. Does a client really need to know you work out of mom’s basement? All they care about is whether or not you can deliver. And in truth, that’s all that really matters.