Igniting support for your cause with viral philanthropy

The dynamic shift of power and availability of information is one of the greatest impacts the Internet and social media have had on society. In many cases this information has created unprecedented transparency into otherwise opaque situations and topics. An unexpected result of this transparency is something that is inherent in human nature – sympathy. When coupled with passion, sympathy

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Did you know that the Pinterest style design is more addictive than sex?

Aericon CEO Dean Whitney always likes to share a favorite quote of his with clients: “Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active.” — Neurobiologist Steven Rose In other words: A picture is worth a thousands words.

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How inbound marketing and HubSpot will change the way you think about marketing (2 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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