How inbound marketing and HubSpot will change the way you think about marketing (2 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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How inbound marketing and HubSpot will change the way you think about marketing (1 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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The golden age of user experience has arrived

There was once a successful entrepreneur who would spend excessive amounts of time and resources on the minute details and aesthetics of his products. He didn’t care if the result was a huge spike in manufacturing and end-market costs. This man was vehemently opposed to compromising the integrity of even the most insignificant facet of engineering or design. Most people in his company thought he was crazy:

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