10 Trends for 2015

10 Trends for 2015

This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015, Havas Worldwide is calling out “self-” as the overriding idea.

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Did you know that the Pinterest style design is more addictive than sex?

Aericon CEO Dean Whitney always likes to share a favorite quote of his with clients: “Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active.” — Neurobiologist Steven Rose In other words: A picture is worth a thousands words.

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Smartphone Trends [Infographic]

The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant operating system but it looks like Android will pull ahead next year. What does all these mean for marketers, mobile advertising and consumers? We’ll definitely see mobile marketing a much larger focus of the marketing mix.

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