On January 24, 2013, Twitter launched a new application that allows you to shoot and share 6-second long looping videos. The simplicity of the design and easy functionality have made Vine a tough contender among its competition. Within the third week of its release, Vine users captured a whopping 100,000 videos in a single weekend.
It’s June 2013 and for those of you still wondering, Social Media is here to stay. With over one billion users worldwide, it’s become a major channel of growth and opportunity for brands everywhere. U.S. marketers are spending more than $2 billion per year on social media and that number is growing rapidly year-over-year.
The dynamic shift of power and availability of information is one of the greatest impacts the Internet and social media have had on society. In many cases this information has created unprecedented transparency into otherwise opaque situations and topics. An unexpected result of this transparency is something that is inherent in human nature – sympathy. When coupled with passion, sympathy
Tupac Shakur was believed to have been dead for over 15 years. Well, and he sort of still is. But in today’s tech-driven society reality can be re-programed, rendered, and projected onto a stage in front of tens of thousands of fans.
This past weekend, for just under five minutes Tupac came back to life. And thanks to footage uploaded to YouTube, millions have witnessed the comeback of the decade. The hype and viewer interest has already pushed the possibility of a “virtual Tupac tour in coming months.”
Against all odds, Tupac is officially back. But he’s not alone.
Against all odds on the tech-front another resurrection is brewing. Just like ‘Pac, it’s been believed for sometime now that the “web is dead”. Wired Magazine said it over a year ago. So too did Scientific America. And many others are saying it.
But, with the help of HTML5, the web is poised for a comeback.
Creating a user experience is both and art and science. To design a stunning landing page for a website or web application requires both a visual identity, layout and usability for visitors to comprehend information and complete tasks.
Are your web initiatives Tablet friendly? Well they should be. According to a study by the Online Publishers Association the 12% of Internet users with tablets such as the Apple iPad will nearly double to 23% by early next year.
Over the last year, the audience for on-demand video has grown exponentially, leaving digital strategists for small companies and large brands scrambling to learn how to do a good job of creating relevant content. Today we will look at several reasons why an effective online strategy should feature video content in your campaign prominently.