Part of the reasoning behind this is market maturity. When new products are introduced, like mobile phones or digital cameras, there is a process of market maturity that occurs. At the beginning people are just excited that the product works. Over time people look for products that provide the most features, lowest prices, most mega pixels. As the market matures people are more interested in the experience. Many of the designer led starups have created massive audiences because people really enjoy the user experience.
[quote style=”boxed” float=”right”]”If I asked people what they wanted they would have said faster horses.” Henry Ford[/quote]For digital products or experiences that means great design. Human computer interaction. User Experience. Creating a design that impacts people emotionally, effectively balances form and function and makes its super easy for us to do accomplish tasks. Furthermore great design anticipates stuff we don’t know we want yet. Who knew we wanted fancy photo filters.
Features vs. Experience
With tax season approaching it makes me really hope that Intuit, the makers of our online accounting software Quickbooks Online would start to put more focus on user experience. That product is painful to use but making a great market for companies like Freshbooks and Xero. Right now we are paying more for all the extra ‘features’ but seriously considering switching to a product with less ‘features’ and a better ‘experience’.
Design Founders Infographic
Click the image to explore these companies, click on the cards and sort with the wheel on the left. Its fascinating to see a little about each startup and founder’s background.