Panelists to date: Tom Anderson, CEO, Weymouth Design; Jere Doyle, CEO, Perspectiv; Emily Green, CEO, Yankee Group
The outlook for nearly every sector of the economy has been dampened by the waves of banking and energy industry crises that have crashed on shores across the globe. The digital economy is still small relative to other industries and relative to the marketing budgets that point to broadcast and print. As marketers consider their options for 2009, what effects will the economy have on their budgets – and specifically on the digital channel?
Issues we will cover in this session include:
What assumptions are you making about the nature of this downturn? How long will it last? What areas will be most affected?
How are these assumptions affecting your planning?
Compare your view of 2009 to 2002; how is it the same? Different?
What do you think consumers are likely to do?
Time: December 9, 2008 from 8am to 10am
Location: UK Trade & Invest Offices
Street: 1 Memorial Drive
City/Town: Cambridge, MA
Website or Map: http://www.mitx.org/events/…
Contact Info: 617-871-2155
Event Type: Panel, Discussion
Organized By: Nikki Markow
Latest Activity: 1 day ago