You drive traffic directly to your mobile app install page with Facebook mobile app install ads.
We work with quite a few mobile app start-ups. For a mobile app marketing is a bit different. The best think that can happen is that you get enough consumer adoption and downloads that you get on one of the top 25 lists in the Apple App Store or Google Play. We wrote about this in an article back in may “5 tips to grow your mobile app business“.
So to drive adoption, if you have some money and resources to invest, part of your marketing mix should be paid media. You can leverage partners like Fiksu to help you optimize your paid ad mix. If you are a small startup then Facebook mobile app install ads could be the way to go.
How Facebook mobile app install ads work
With the Facebook ads tools, you have the same powerful ads capabilities that developers and advertisers use for regular Facebook ads as well as mobile specific features to improve the user experience. When people click on the ads, they are sent to the App Store or Google Play to download the app, depending on the device.
How to Get Started
- Set up your app to measure mobile app install ads
Assuming you have an app you are trying to get install you would start by Downloading the Facebook SDK for iOS or the Facebook SDK for Android and include the install publishing code. You can confirm that your app is correctly configured in the App Dashboard, or go directly there at https://developers.facebook.com/apps/YOUR_APP_ID. You should see a field in the “Summary” section labeled “Last Mobile Install Reported,” with a time stamp for the last time your app reported an install.
- Register your app with Facebook
To use mobile app install ads, you’ll need to create an application on Facebook. Note that this does not mean you have to implement Facebook Login or integrate your app with Facebook at this time; you need an app on Facebook to get an app ID.
- Add information to the App’s Basic page
Next, add information about your app on the “Basic” section of the App Settings page. Specifically, you will need to complete the ‘Basic Info’, ‘Native iOS App’, and ‘Native Android App’ section (depending on your native app).
- Fill in the App Details page
Next, fill in information for your ad on the App Details page. You’ll add and image and tagline for your app.
- Build and launch your ad
Click “Edit App” for the application that you want to promote. Then under ‘Promote,’ select the ‘iOS Feed’ or ‘Android Feed’ ads buy flow.