We love tech and ads and music so I thought I’d put together a little tech ad mixtape blog post. Here’s 6 awesome songs from tech ads.
Blackberry Z10 ‘Keep Moving’ Commercial – ‘Elephant’ by Tame Impala
It doesn’t matter if you’re a fireman, a rockstar, a student, an athlete or a world traveler: The new BlackBerry Z10, a new ad tells us, is “built to keep you moving.” The song heard in the commercial is Tame Impala’s upbeat ‘Elephant.’
Internet Explorer 9 – ‘Too Close’ by Alex Clare
The first dubstep-influenced tracks to be featured in a national commercial. The track, “Too Close” by Alex Clare features heartfelt melodic lyrics backed up by punchy rhythms and a pulsing bass line. The commercial suggests the best thing since the Internet. Does Internet Explorer 9 Measure Up?
Apple Macbook Air – ‘New Soul’ by Yael
Legend has it that when Apple co-founder Steve Jobs first heard “New Soul,” the song that would catapult Israeli singer Yael Naïm to international fame, he personally chose it, on the spot, as the soundtrack to the 2008 commercial launching the MacBook Air. After this ad, Naïm became the first Israeli solo artist to crack the Billboard top 10.
Apple iPod Nano – ‘1234’ by Feast
Prior to Apple, this Canadian songwriter’s track sold 2,000 downloads a week. After the ad? About 73,000, and it jumped to No. 28 on the Hot 100. It wasn’t just 1, 2, 3, 4 that received a boost. Her other single, The Remainder, jumped on the charts too.
Microsoft Windows 8 – ‘Only Want You’ by Eagles of Death Metal
The massive roll-out of advertising behind Windows 8 got a major shot of adrenaline in the form of ‘Only Want You,’ the up-beat punk jam by Eagles of Death Metal.
Bing ‘Discovering Hawaii’ Commercial – The Lumineers’ ‘Ho Hey’
“I’ve been living a lonely life,” Lumineers frontman Wesley Schultz sings in ‘Ho Hey’ — but that loneliness won’t last long. In this commercial for the Bing search engine, a young man stuck at home in the rain uses the power of Bing to consult his online friends for tips about a trip to Hawaii.