Until recently, management of your LinkedIn Company Page could only be done through the LinkedIn platform. That was until Hootsuite announced a pretty cool extension to their LinkedIn integrations.
As you probably already know, LinkedIn is by far the best platform for making B2B connections online and an increasingly effective way to find superstar talent. More and more companies are also using it to build engagement with their brand, products, and services.
With Hootsuite’s recent updates you can now:
- Post company updates to your company’s page
- Post product or service updates
- Post job opportunities[/one_half]
- Share relevant news or articles
- Target specific audiences with deep segmentation
- Analyze and optimize your posts [/one_half]
Here’s a great video from the dynamic duo:
Creating a LinkedIn Group is another very useful way for you to build a community of your own with previous clients, potential clients, and of course in general to establish your organization as a thought leader within your respective domain of expertise. LinkedIn Groups for employees and prospective new hires is very common and extremely effective too.
Again, you can manage all of your LinkedIn Group posts through Hootsuite as well. They also enable you to add team members and set privileges too which is handy for larger marketing teams.
Finally, here’s a slide deck from LinkedIn on some companies and brands that are killing it using LinkedIn Company Pages.