Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly be your next customer. Lead nurturing is exceptionally effective in articulating your value proposition to maintain, in a subtle and consistent manner, a stream of relevant information that is important for the audience to know.
If you Google “Lead Nurturing” you will find it’s a fairly complex topic so we created this illustration as a cheat sheet to help you make sense of it.
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If you would like help creating your lead nurturing program and/or with marketing automation contact us.
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