Just in case you haven’t seen this yet, Old Spice Muscle Music features Terry Crews’ body rigged to electrodes so that he can flex each muscle and play various crazy instruments.
[quote style=”boxed” float=”right”]You can hit various keys to make his muscles flex and trigger the instruments. [/quote] The video alone is amazing – but whats really genius is at the end he tells you to use your key board to play your own music. You can hit various keys to make his muscles flex and trigger the instruments. You can even record your new creation and share it on Vimeo or post the gallery.
So how the heck did they do that?
Wieden and Kennedy’s worked directly with Vimeo and visual effects shop The Mill to produce the spot. From video they created 150 components to build a custom app that allows you to ‘play’ your own muscle music using your keyboard. They worked directly with Vimeo to build some sophisticated server side code that ensures the video can be recorded and processed quickly for posting. What’s also impressive is the functionality all works even from the embedded version of the video on this page.
Hit “Y” and Crews yells “VIMEEOOOOO!”