Optimio is a full-service platform. We provide technical integration, strategy, design, analytics tools and cloud hosting. We identify and prioritize test cases that will improve impact performance and the measurable metrics. Our rapid process and streamlined platform allow us to test an array of concepts with micro statistics that get you to a winning user experience quickly.
Our technology allows us to track visitors and provide closed loop reporting. Conversions are not just measured by forms being submitted or purchases. We analyze your analytics data and identify behavioral model of your most valued customers and prospects. We recommend approaches to influence behavior patterns of other segments of your audience, and track the velocity in which respondents move between segments.
What makes Optimio different?
There are plenty of software tools that allow you to do A/B and multivariate testing. If you don’t have the resources to learn and support this effort, there are design firms and agencies that will help you do this. What makes Optimio different is that we do it all for you. Your team is focused only on the art and science of conversion optimization. There is no learning curve. This effort will not just be in addition to the agencies long statement of work.
Separate but integrated
Optimio does not replace your existing systems. With hundreds of common APIs and built-in connectors, we leverage the systems you have and integrate what’s missing.
Who is it for?
High volume websites and applications
Because Optimio tests with live users – the more volume, the better the data. Typically, a test will receive 10% of a channels traffic and return 5% as the control. The rest of the traffic will be split between up to three, high-contrast tests. The higher the volume, the faster the test will collect enough data to provide how it performs against the control.
High value transactions
Websites or applications with high acquisition costs, or if acquisitions generate significant revenue, Optimio can quickly generate a significant return on investment. For some brands with large scale media buys the conversion rate and CPM ($/1000) put acquisition costs often higher than the average customer lifetime value. By increasing key conversion metrics the acquisition cost can drop exponentially.
Test functional and presentation-level changes before implementing them on your platform. Redirect traffic to our system until the proposed solution is tested and proven. Use statistical data to forecast business value and validate the IT investment.
Time to Value
Because Optimio is outside of the data center and does not require IT support, these functional prototypes can be tested rapidly and not compete with higher priority initiatives. Once the solution is validated, the percentage of traffic can be increase to 100% until the changes can be made on your website or application.
Connect Your Data
Automated data retrieval from 1000s of data services
100s of public and private APIs, SQL servers, shared drives and custom services.