PYMNTS.com is the worlds leading news and information media site for the payment card industry. The payment card industry (PCI) denotes the debit, credit, prepaid, e-purse, ATM, and POS cards and associated businesses. With a highly desirable audience, PYMNTS.com needed to better monetize their web property, improve the user experience and attract more advertisers and underwriting deals with businesses.
What We Did
Aericon helped the PYMNTS.com develop a comprehensive strategy to determine what initiatives would yield the most benefit in addition to providing the following:
Updated website design and development
Comprehensive media center and media kit for advertisers