Today, more than ever, digital marketing must play a role in achieving overall company objectives. Additionally, there are so many options, new technologies, consumer channels, social media, ad networks – the list goes on. Its critical for marketers to take a giant step back and define specifically what outcomes they need to consider the business successful.
Define specific measurable marketing goals based on market research and available data.
Bring a range of insights and experience to spark innovation and identify a range of tactics and strategies.
Apply our lean planning process to identify the most high value tactics.
Streamline each plan phase to minimize risk and time to value.
By following these steps, we are able to get real business impact data quickly to validate hypotheses to drive ongoing drive business decisions.
We start with specific business goals, help you get there and keep on going.
Detailed research and identification of business goals and options such as digital marketing content, technology, branding and automation.
Score and prioritize next steps based on business goals, specific performance metrics and logistical constraints to determine the initial phase.
Plan, design, build and launch project phase with integrated tracking and analytics.
Marketing operations and automation programs, A/B testing and reporting data is used to continuous improve performance and lower costs.
Lean Action Plan (LAP)
Our Lean Action Plan (LAP) is a process for quickly driving an organization to a digital business strategy focused on very specific business goals. We help you define and measure those goals so you can get everyone focused and achieve them faster.
Leading brands trust Aericon
From the Fortune 500 to early stage startups we work with great companies and people to deliver winning solutions.
To schedule a demo or learn more call 800-890-0553 or email us