Are your web initiatives Tablet friendly? Well they should be.
According to a study by the Online Publishers Association the 12% of Internet users with tablets such as the Apple iPad will nearly double to 23% by early next year.
The results derive from a nationally representative online survey of 2,482 people between 8 and 64 years old, fielded from April 15-20, according to the OPA and Frank N. Magid Associates. Nearly 83% of the respondents were between the ages of 18 and 64.
- 87% of tablet users (nearly 25 million consumers) seek content and information on a regular basis
- Nearly all tablet users (93%) have downloaded apps. The average tablet user has downloaded 20 apps, many of which are for weather, entertainment and new.
- 79% of app downloaders have paid for apps. The average app downloader spent $53 on apps in the last year
How to make sure your website is “Tablet Friendly”
- Design for fingers: Keep in mind that tablet users are not using a mouse cursor. Using large buttons that are easy to tap is important. If you are creating hyperlinks in text use several words to create the link (not “more”..).
- Colors: Using bright colors will make your content easier to read. Tablets tend to smudge and have fingerprints that create glare so content with a dark background can become obscured.
- Avoid hover: Avoid drop down menus or content that requires a ‘mouse hover action to view. Tablet users will need to tap to see the content and it requires a greater commitment to tap because it mentally we figure that could result in requesting another page.
- No Flash: Avoid using Flash content. Some tablets can view Flash – iPad users cannot. Albeit you can always use browser detection to provide alternate content; but who wants to create and maintain multiple versions of content. HTML 5 is an alternative to Flash that allows developers to create more advanced interactions including animation.