How inbound marketing and HubSpot will change the way you think about marketing (2 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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How inbound marketing and HubSpot will change the way you think about marketing (1 of 2)

Instead of forcing consumers to interact with brands, marketers figured out how to make consumers WANT to spend time interacting with your brand: by GIVING. This is what Massachusetts Institute of Technology Entrepreneur in Residence, Brian Halligan, calls Inbound Marketing. And his company HubSpot is changing the way marketing managers and small business owners communicate with their customers.

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5 LinkedIn tools for B2B marketing

Is your business getting the most out of LinkedIn tools? – 5 tools for success. When it comes to lead generation, LinkedIn is king.

Facebook may have more users. And people may be more active on Twitter. But, when it comes to lead generation, LinkedIn is king. LinkedIn is the richest online social terrain to build out new business. Users spend 17 minutes a month browsing the “world’s most professional network”, and they aren’t using that time to sneak a peak at their managing directors new profile picture.

LinkedIn was found to have a 277% higher visitor-to-lead conversion rate than Facebook and Twitter (via HubSpot). Maybe it’s time you start taking note of all useful tools LinkedIn offers.

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