Are your web initiatives Tablet friendly? Well they should be. According to a study by the Online Publishers Association the 12% of Internet users with tablets such as the Apple iPad will nearly double to 23% by early next year.
Over the last year, the audience for on-demand video has grown exponentially, leaving digital strategists for small companies and large brands scrambling to learn how to do a good job of creating relevant content. Today we will look at several reasons why an effective online strategy should feature video content in your campaign prominently.
To quote Jerry’s bio on www.jerryrobinsonart.com: “Jerry Robinson is an accomplished artist, writer, historian and curator. He is President and Editorial Director of CartoonArts International and Cartoonists & Writers Syndicate (CWS), affiliated with New York Times Features Service, which syndicates and exhibits the work of 350 leading cartoonists and graphic artists from fifty countries.
Agile Marketing means taking a rapidly-evolving yet highly-productive approach to launching and executing a marketing campaign. You continually check with your team to stay on course with completing the same goals, reducing the amount of time you might risk spending getting back on track.
The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant operating system but it looks like Android will pull ahead next year. What does all these mean for marketers, mobile advertising and consumers? We’ll definitely see mobile marketing a much larger focus of the marketing mix.
Aspire to be the next Nordstrom’s or Zane’s Cycles? Do you marvel at the legions of Apple fanatics? These companies all have one thing in common: a customer experience that is completely unique in their market.
You have to start with the money…well, at least, you need to build a business case that shows that you can create value by delivering great service.
Focus is important in social media. Without focus it can be like boiling the ocean. So when marketers new to social media begin they wonder which social networks they should focus on. Twitter? LinkedIn? Do they need a Facebook Fan Page? How about MySpace? A YouTube Channel? Flickr? The list goes on.
Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the the 80’s wouldn’t earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers pick-up lines while marketers seem
HubSpot offers an Internet marketing application that helps businesses with their social marketing and SEO strategy and lead generation and conversion efforts. The company is behind tools like Website Grader, which essentially audits websites for their search engine friendliness, and boasts similar tools specifically for Twitter and Facebook.
I had the opportunity to visit Brian Halligan at the Hubspot office in Cambridge, MA on Tuesday (April 27th, 2010). This is my second visit to Hubspot and the first time they were about 100 people smaller at a different office. Now they have outgrown their new space in Kendal Square a stone’s throw from