NCIS, Idol Top TVGuide.com’s List of the Most Social Shows
Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com. TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions.
What kind of insight can marketers get from this information? Account planning ideas? Creative?
The top 10 most social shows of the 2010-2011 season, based on TVGuide.com episode check-ins, Facebook Likes and comments on the site are:
Here’s the full survey.