Brands, publishers and agencies are all trying to figure out how to use Google + for business. The social network has been growing exponentially and brands have taken notice. Here’s some basic info to get you up to speed.
Question: Can brands create Google+ Sites?
Answer: No. Google has been deleting other corporate accounts, saying Google+ today is optimized for individuals. It plans to release the corporate version of Google+ later this year, but in the meantime is testing its ideas for how it should work.
Question: Why is it that there are some corporate Google+ sites?
Answer: A few major brands like Ford, MTV and Dell will be participating in a beta test to optimize the brand experience. Google posted an application form for about a week for companies to apply for inclusion; they are no longer accepting applications.
Question: Will Google+ affect my search rankings?
Answer: Christian Oestlien, the lead product manager for social advertising at Google, said in an interview with Ad Age that Google+ content will not affect search.
Question: How will Google+ support business’ in the future?
Answer: Google+ will launch business tools later this year. Google is currently working on separate business pages, which will include integration with other services like AdWords. According to Oestlien, the “business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses.” However, no time frame has been set for the deployment of these tools.
Of course given that the Google social ad lead is the main source of information for Google+ does indicate AdWords will be a major component. Watch this video interview he posted on his Google+ page.
Question: How can Google+ be used for marketing?
Answer: Google+ is for real people. The best way to leverage it now is for brand advocates to play an active role in networking, contributing and being actively engaged with customers.
Clearly Google+ will be giving Facebook Pages a run for their money. Who do you think will end up on top?